The extensive media coverage and ensuing controversy surrounding an announcement by the Campaign for a Commercial Free Childhood (CCFC) on Friday, October 23, 2009, after they released a press statement, â€œCCFC Victory: Disney Offers Parents Refunds on Baby Einstein Videosâ€, took a turn on Sunday, October 25, 2009 when Susan McLain General Manager, The Baby Einstein Company, issued a response to CCFCâ€™s claims.
Because of the immense popularity of the Baby Einstein videos with parents and caregivers, and in an effort to help sort through the pros and cons while making an informed choice as to whether or not this type of media is â€œrightâ€ for your child, the following research references (below) are provided.
Either way, the folks at Baby Einstein are offering exchanges for merchandise or full refunds for their products. Please link here for complete details on their offer.
To get some historical background on the issues of media and the effects on children, one might explore the following article...Â to read the research, please follow this link.