Adam Lambert's fans, the Glamberts, have won a fundraising challenge recently proposed by MTV. The Glamberts were among several fan groups nominated for the "Fan Army FTW" category for the second-ever O Music Awards. Unfortunately, despite a valiant voting effort, they did not win the award. However, they won something even betterÂ—they won a fan army fundraising challenge, which resulted in $2,100 going towards several charities.
As part of the MTV O Music Awards, MTV held a 24-hour dance party that broke the Guinness World Record for the "Longest Team Dance Marathon." In honor of "National Bullying Prevention Month," MTV solicited donations for GLAAD, GLSEN, GSA Network, HRC, The It Gets Better Project, and the Trevor Project. Over the weekend, they tweeted a challenge, saying, "The Glamberts have raised over $400 in honor of National Bullying Prevention Month. Where are the other fan armies?" In the end, Adam's Glamberts raised the most money of the fan armies. MTV added to the money donated by the fan armies and individuals, resulting in a total of $32,470 raised for the organization (exceeding the $25,000 goal).
The Glamberts were initially nominated for the "Fan Army FTW" category of the O Music Awards, but instead of focusing all of their efforts on voting for themselves, they joined forces to write-in Adam for the "Must Follow Artist on Twitter" award. This led to Adam becoming an official nominee in the category and ultimately winning the award. However, that came at a price to the Glamberts, as their voting was split between the two categories (the number of votes was limited per day). At the request of many fans, MTVOMA chose to lift the voting cap on Monday evening to allow all "Fan Army FTW" nominees whose artist was nominated in more than one category a chance at winning. In the end, Tokio Hotel's fans won the award.
It was an honor for Adam's Glamberts to be nominated for an O Music Award, but in the long run, it was better for Adam to win an award for himself ("Must Follow Artist on Twitter"). Despite losing the "Fan Army FTW," the Glamberts can be proud of their efforts during the O Music Awards. Not only did they help Adam win his own award, they also raised a significant amount of money for great charitable organizations.
Â© Renee Snyder 2011