This Thanksgiving, hard-rock fans have something extra to be thankful for. That's right, longtime digital holdouts AC/DC have finally succumbed and made their music available for purchase on iTunes. As of today, Nov. 19, you can buy the band's complete back catalog via the iTunes Store: studio albums, live concert albums, box sets, you name it. Welcome to the Internet Age, boys!
It's a little hard to believe that a band that's been around for so longÂ—and been so popular for all that timeÂ—is just now hopping on the digital bandwagon. Their songs are a permanent part of the cultural landscape, as ingrained in the minds of a certain segment of the population as the music of the Beatles and the Rolling Stones (both onetime iTunes refuseniks who have since joined). They have millions of loyal fans who pay top dollar for tickets to their shows. Heck, they've even lent their unmistakable guitar riffs to movies like Iron Man and TV commercials for Wal-mart.
But in a way it makes perfect sense. Why would AC/DC feel the need to let people download their music when the fans who love their brand of stripped-down, straight-ahead rock 'n' roll will gladly go out and buy their CDs in a store? That strategy's worked pretty well for them so far. It's safe to say that most people who rock out with Brian, Angus and the boys have already owned this stuff for years, if not decades. And albums like the 1980 classic Back in Black still sell like crazy, proving that the band is also gaining new converts all the time.
Nevertheless, it's good to see they finally made the leap. It's still too early to tell what kind of effect joining iTunes will have on the band's sales. Who knows, maybe this will encourage a new generation of kids who have only ever known shopping for music on their computers to give AC/DC a listen. "For Those About to Rock, We Salute You!"
Photo: Weatherman90 at en.Wikipedia